LiquidGoldConcept: Breast Massage Knowledge Bank (UC Davis)
In 2011, only 18.8% of US mothers reached the six-month exclusive breastfeeding goal set by the World Health Organization. If 90% of mothers breastfed for the recommended six months, the US would save $13 billion per year. Breast massage can improve, prevent, or alleviate the most common breastfeeding problems and prolong breastfeeding duration. The purpose of the Breast Massage Knowledge Bank (BMKB) is to identify and match unique BMTs to specific breastfeeding problems and breast shapes/sizes. The sixteen BMTs identified in academic literature will serve as the baseline from which the BMKB will grow. The platform allows for feedback collection from breastfeeding experts and mothers. This data is analyzed to develop evidence-based education tools for diverse populations of parents and providers. LiquidGoldConcept is the only research- driven, for-profit company (with a sustainable, non-advertisement based revenue model) creating evidence-based, tailored breast massage videos focused on educating parents and health providers.
Team Members: Anna Sadovnikova, Jeff Plott, Rachel Atwood